Asia-Pacific Student Entrepreneurship Society, Stanford Chapter
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Summit 2004

day one: building ASES global 04/04/2004
2:00PM - 5:30PM
CIS-X Auditorium
Region Updates

ASES delegates

Representatives from various regions will present and discuss entrepreneurship opportunities specific to their region and give an update on what their ASES chapter is doing to promote student entrepreneurship.

2:00-2:15 ASES Berkeley
2:15-2:30 ASES Canada
2:30-2:45 ASES Hong Kong
3:00-3:15 ASES Korea
3:15-3:30 ASES Japan
3:30-3:45 ASES Stanford
4:00-4:15 ASES Taiwan
4:15-4:30 ASES Shanghai
4:30-4:45 ASES Zhejiang
5:00-5:30 Regional Representatives from
Bejing : India : Philippines : Thailand : Singapore


day two: what is an entrepreneurial opportunity? 04/05/2004
9:15AM - 10:30AM
CIS-X Auditorium
History of Entrepreneurship at Stanford and Silicon Valley

Prof Richard Dasher : Director, US-Asia Technology Management Center

Representatives from various regions will present and discuss entrepreneurship opportunities specific to their region and give an update on what their ASES chapter is doing to promote student entrepreneurship.
10:45AM - 12:00PM
CIS-X Auditorium
What Makes a Successful Entrepreneur?

Guy Kawasaki : Founder, CEO, and Chairman, Garage Technology Ventures

What are the traits of a successful entrepreneur? What does success or failure entail for an entrepreneur? What can we learn from these people?
1:00PM - 2:15PM
CIS-X Auditorium
Investment Trends and Opportunities in Silicon Valley and the Asia-Pacific

Bobby Chao : Co-Founder and Chairman, DragonVenture

A VC perspective of the current investment trends and opportunities both here in Silicon Valley, as well as the Asia-Pacific region. Where’s the investment money going? What’s going to be hot in future? Questions such as these would be addressed.
4:15PM – 5:30PM
CIS-X Auditorium
Issues That an Entrepreneur Faces in the 21st Century and Beyond

Bill Campbell : Chairman, Intuit

Coach Campbell will give his insights on the latest issues that an entrepreneur faces in the post-internet bubble. Where are the hot regions and hot topics? How can the Silicon Valley still be sustainable?


day three: the basics of a start-up 04/06/2004
9:15AM - 10:30AM
CIS-X Auditorium
Crash Course in US Venture Finance

Yokum Taku : Wilson, Sonsini, Goodrich & Rosati
Emily Ma : Graduate Student, Mechanical Engineering

A private technology start-up in the United States will undergo several rounds of equity funding before it goes public (or in most cases, is acquired by another company). This workshop is meant to lead you through the basics of the venture capital game. Finance, Valuations, and Sample Term Sheets will be covered.
10:15AM – 12:00PM
CIS-X Auditorium
Marketing and Positioning

Mike Tennefoss : VP Marketing, Echelon
Elizabeth McCleneghan : AuctionDrop Marketing
Josh McFarland : Marketing, Google

Marketing is critical to high tech entrepreneurship. A technically extraordinary product designed without consideration for the consumer will not succeed in the marketplace. Why is it important to put resources towards marketing? How does one go about positioning a product? Why does a company need to move from being product-driven to being customer-driven?
1:15AM – 2:30PM
CIS-X Auditorium
Intellectual Property

Luis Mejia : Stanford OTL
Paul Lippe : CEO (former) : Skolar

The most valuable currency of a start-up in the United States is its intellectual property. This discussion will cover intellectual property basics in the United States, including patents, copyrights, trademarks and trade secrets. We will then discuss the intellectual property issues associated with starting a company out of an educational institution and how to effectively take and develop ideas from the university setting.
4:15AM – 5:30PM
Skilling Auditorium
EE402 Seminar – 3G in Asia

Greg Tarr : VP, Kodiak Networks; Managing Partner, CrossPacific Capital

This Stanford EE Seminar series is dedicated to Asia-Pacific Entrepreneurship, jointly run by the ATI (Asia Technology Initiative) and ASES. Greg Tarr will be covering specifics about 3G wireless technologies in China, Korea, and Japan.


day four: the corporate context 04/07/2004
3:30PM - 4:30AM
Arrillaga Alumni Center
Cool Product Exposition


The mission of the expo is to generate interest in and excitement around "cool" products and companies in the field of manufacturing and design among the GSB, and the Stanford and local communities at large. An attendee walking through the expo will likely encounter budding start-ups, university research lab projects, the latest R&D from global manufacturers, the best from local design studios, and more. We try to invite exhibitors from a variety of industries all presenting technologies and products that are "cool" by way of design, function, and/or technology.
4:30PM - 5:30PM
Terman Auditorium
Entrepreneurial Thought Leaders Seminar

Gajus Worthington : President/CEO/Co-Founder, Fluidigm

“From the Bleeding Edge: A Story of High-Tech Entrepreneurship” The DFJ Entrepreneurial Thought Leaders Seminar (ETL) is a weekly seminar series on entrepreneurship, co-sponsored by BASES (a student entrepreneurship group), Stanford Technology Ventures Program, and the Department of Management Science and Engineering.


day five: identifying emerging markets 04/08/2004
9:15AM - 10:30AM
CIS-X Auditorium
Identifying Emerging Markets

Sheridan Tatsuno : Principal, Dreamscape Global
Evan Anderson : Stanford Biodesign

Panelists from industry, academia, and strategic marketing firms will discuss how to identify emerging markets. Focus will be on developing advanced technologies and bringing them to market successfully.
10:40AM - 12:00PM
CIS-X Auditorium
What is “Nanotech”?

Dr. Ted Kamins : HP Labs

What is nanotechnology? What fields does it encompass, and what are the current developments, trends, and topics being investigated in this emerging technology?
1:00PM - 2:15PM
CIS-X Auditorium
Emerging Opportunities in Biotechnology

Dr. Carol Cherkis : VP of Business Development, Gene Networks Inc.

How does the biotech venture differ from other entrepreneurial ventures? Can we draw parallels with other high-tech industries? What are the emerging opportunities in biotechnology?
4:15PM - 5:30PM
CIS-X Auditorium
Lessons of an Entrepreneur in High-Tech

Donna Dubinsky : Member of Board of Directors & Former CEO, PalmOne

Through her experiences at Palm and Handspring, Donna Dubinsky has a set of lessons pertaining to starting a company in the high-tech environment that she would like to share.


day six: asia-pacific globalization 04/09/2004
10:45AM - 12:00PM
CIS-X Auditorium
Identifying Emerging Markets

Patrick Bray : Director, PacificVision Partners
Jim Chandler : President, Chandler Associates West
Jay Smith : Kagoshima University, Japan

Entrepreneurs from the USA made their way into Asia-Pacific's most high profile yet perplexing country – Japan. How did they overcome the immense cultural differences and win the hearts of the Japanese businessmen? How did their ventures return to the USA? Both entrepreneurs shall share their success stories and their vision for the future.
1:15PM - 2:30PM
CIS-X Auditorium
IT Social Entrepreneurship in the Asia-Pacific Speaker

Sridhar Jagannathan : Strategic Advisor, SoftBank Emerging Markets

The digital divide is perhaps the greatest obstacle to development in the third-world and has only increased exponentially during the past decade. How have leaders in social entrepreneurship attempted to deal with this widening technology gap? As a former vice president of SoftBank Emerging Markets (SBEM), Dr. Sridhar Jagannathan will share his experiences with projects designed to accelerate the creation of Internet-anchored enterprises in the developing world through seed money investment and technological, legal, and management support.
2:45PM - 4:00PM
CIS-X Auditorium
Asia-Pacific Globalization - The Wireless/Mobile Market Trend

George Chen : VP of Business Development, Gene Networks Inc.

What are the current worldwide market trends of Wireless/Mobile industry? What impact from Asia-Pacific? From Wireless/Mobile Market Trend to find out what is an Entrepreneurial Opportunity? How do entrepreneurs generate the "core value"? What are current investors looking for from a venture capital viewpoint?
4:15PM - 5:30PM
CIS-X Auditorium
Creating Global Entrepreneurial Companies

Tahn-Joo Chin : Cross Border Venture Partners

From a VC perspective, what makes a successful global venture? What type of “global space can be found to start a company?








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